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The “Shenxian Shui” Trademark Dispute: Can Common Words Become Exclusive Brand Rights in China?
The “Shenxian Shui” trademark dispute involving SK-II raises an important question in China trademark law: can a commonly used expression with cultural and descriptive meanings become an exclusive trademark right? This article explores trademark distinctiveness, acquired distinctiveness, and the balance between brand protection and the public’s right to use common language.
2026-08-22
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China NNN Agreements: How Foreign Companies Can Protect IP Before Working with Chinese Manufacturers
Before sharing product drawings, samples, packaging designs or technical files with Chinese manufacturers, foreign companies should take practical steps to protect their intellectual property. This article explains how China NNN agreements, trademark filing, patent review and factory-side risk control can help reduce IP risks before manufacturing cooperation begins.
2026-07-15
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Copyright Protection in China: A Practical Guide for Software, Content, and Creative Works
Copyright protection in China is important for foreign companies involved in software, digital content, product images, videos, marketing materials, packaging artwork, websites, and creative works. This article explains how companies can protect copyright ownership, register key works, preserve evidence, and respond to online copying or unauthorized use.
2026-06-06
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China Patent Protection: What Foreign Companies Should Know Before Filing or Manufacturing
China patent protection should be planned before product disclosure, manufacturing, supplier cooperation, or market launch. This article explains how foreign companies can protect inventions, utility models, designs, and product innovations in China.
2026-06-06
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IP Enforcement in China: How Foreign Companies Can Protect Their Brands, Products, and Technologies
IP enforcement in China is not only about registration. This article explains how foreign companies can protect trademarks, patents, copyrights, brands, products, and technologies through evidence-based enforcement strategies.
2026-06-06
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Trademark Squatting in China: What Foreign Companies Should Know Before Entering the Market
Trademark squatting in China can create serious business risks for foreign companies. This article explains why foreign brands are often targeted, how distributor-related trademark squatting happens, and what companies should do before entering the Chinese market.
2026-06-05
